We stand for Expertise

To permanently position itself in a highly competitive market, BTC Europe modernized and sharpened its brand and communication strategy. To involve employees all over Europe, we developed a campaign to inform and inspire at the same time.

From Gothenburg to Athens

Employees at all locations are being playfully involved and inspired about the new strategy in a Europe-wide roadshow.

Inform and involve

Employers get acquainted with the new brand strategy in detail through a number of different communication media at two information centers. In an interactive competition, they can test their knowledge and demonstrate their expertise.