Alt Heddernheim 13
60439 Frankfurt am Main
Phone 069 460 95 669
Fax 069 460 95 928
info@zentralmassiv.com
We stand for Expertise
To permanently position itself in a highly competitive market, BTC Europe modernized and sharpened its brand and communication strategy. To involve employees all over Europe, we developed a campaign to inform and inspire at the same time.
From Gothenburg to Athens
Employees at all locations are being playfully involved and inspired about the new strategy in a Europe-wide roadshow.
Inform and involve
Employers get acquainted with the new brand strategy in detail through a number of different communication media at two information centers. In an interactive competition, they can test their knowledge and demonstrate their expertise.
