Alt Heddernheim 13
60439 Frankfurt am Main
Phone 069 460 95 669
Fax 069 460 95 928
info@zentralmassiv.com
In the context of a new brand strategy, we reworked BTC Europe’s product communication. Always at the center: the visualization of technical competence – a real competitive advantage for a true sales company.
A company can only be seen as competent if employees demonstrate competence. With his focused, confident and personable manner, the BTC expert visualizes this in communication.
BTC Europe markets BASF’s entire product portfolio and in doing so pursues a sales strategy with an industry orientation. Our image concept provides different target industries with a unified appearance. Thus, together with the BTC experts, images are created that convey brand values in the best possible way.