Alt Heddernheim 13
60439 Frankfurt am Main
Phone 069 460 95 669
Fax 069 460 95 928
info@zentralmassiv.com
Literature Concept
In the context of a new brand strategy, we reworked BTC Europe’s product communication. Always at the center: the visualization of technical competence – a real competitive advantage for a true sales company.
The BTC expert
A company can only be seen as competent if employees demonstrate competence. With his focused, confident and personable manner, the BTC expert visualizes this in communication.
A broad spectrum
BTC Europe markets BASF’s entire product portfolio and in doing so pursues a sales strategy with an industry orientation. Our image concept provides different target industries with a unified appearance. Thus, together with the BTC experts, images are created that convey brand values in the best possible way.
