Literature Concept

In the context of a new brand strategy, we reworked BTC Europe’s product communication. Always at the center: the visualization of technical competence – a real competitive advantage for a true sales company.

The BTC expert

A company can only be seen as competent if employees demonstrate competence. With his focused, confident and personable manner, the BTC expert visualizes this in communication.

A broad spectrum

BTC Europe markets BASF’s entire product portfolio and in doing so pursues a sales strategy with an industry orientation. Our image concept provides different target industries with a unified appearance. Thus, together with the BTC experts, images are created that convey brand values in the best possible way.

Prove expertise

In every publication, BTC Europe proves its technical expertise with a “Highlight Fact”: illustrated graphic elements provide an entertaining value add that goes beyond mere product information.