BTC Europe

VISUAL IDENTITY

COMPETENT AND RELIABLE – EUROPE-WIDE

BTC Europe is BASF’s expert sales organization, supplying small and medium-sized enterprises all over Europe. The branding and means of communications for international sustainable success originate from Zentralmassiv.

Documentation and living media

The comprehensive “Corporate Design Manual” documents all the rules for applying the brand elements. It is continuously being developed to meet the progressing challenges of an international brand.