BASF Paints and Coatings

COMMUNICATIONS OF THE BUSINESS UNIT

INNOVATIVE AND SUSTAINABLE

BASF provides raw materials such as dispersions, resins and additives for manufacturing paint. Innovation and sustainability are the focus of communications that we are developing for the entire unit.

Product brochures

In a series of brochures that has been optimized for various fields of application, BASF informs about trends, challenges and solutions for manufacturing paints.

Team photography reloaded

Unconventional team imagery, which shows vitality, fun and and a passion for paints and coatings, replace the common business portraits. The pictures are used in brochures and as wall decoration within the companies buildings.

Product Selection Guide

This catalog contains the entire portfolio of pigments, dispersions and additives and serves as a comprehensive work of reference. The “Product Selection Guide” is issued in different regional and language versions.

Sustainability communications

There are diverse expectations and requirements with regard to an increased level of sustainability of paints and coatings – throughout the entire value chain. Using different means of communication, we show a spectrum of possibilities how to manufacture more sustainable paints and coatings with BASF raw materials.

Let’s talk …

In order to create space for conversations with partners and customers, BASF Paints and Coatings hosts their own regular event series: “Let’s talk…”. For these exclusive get-togethers, we develop all the communication – from key visuals to invitations.

Eco. Plus. Edge.

The name extensions “Eco”, “Plus” and “Edge” highlight products with particular qualities. They make the product portfolio more clear and easier to understand.